Marketing Plan- Billboards and Movie Posters

          Michael and I's second form of marketing for our film will be using billboards. Billboards are quite simple, they are large boards used for displaying advertisements. What's better than displaying a huge picture of our movie poster on a large board for everyone to see? Billboards are good because they are normally in places seen by a lot of people. For instance billboards are along highways, in urban cities, near malls and more.

          The most visited tourist attraction in America is Times Square in NYC. This place is where millions of billboards, small or big, are hung all around for tourist to see. Times Square is seen by around 40 million people a year, so it is a very important place for ads to be displayed. "The Girl" is scheduled to have its movie poster hung in 10 different locations in Times Square alone for two entire weeks. This was very expensive but will have a much bigger payoff in the end. The billboards are going to be very big and simple. The first is going to have the shot of the main character Mae as she lays passed out in the end of the film. Mae's fiery red hair contrast against the green grass as she lays on the ground will draw a lot of attention to the poster, mainly because of its color selection. Along the bottom of the billboard will be a strip of crime scene tape and then in big bold letters will be "The Girl" and its release date. The first billboard is very simple but still will get attention and draw viewers in. Another billboard will be of the other main character in the film, Michael, this picture will be from the over the shoulder shot of Michael as he is driving with the landscape in front of him. This haunting picture is so scary because Michael's character looks like he is on a mission but the audience doesn't quite know what yet. Along the top of this billboard the title "The Girl" will be placed in bold big writing. These billboards are more simple but complex enough to make people curious as to what is going on. 

Times Squares Billboards:

          Another place the billboards will be placed is a much smaller location but it is seen by almost every single person in the city, the taxis! These taxi ads are the what goes inside or on top of all the yellow cabs that drive around the entire city every single day. The yellow cabs will be see everyday by many different people. The poster with Michael will be changed just a little for space related reasons, this time the only thing seen will be the over the shoulder shot of his eyes as he drives down the empty road. On both "posters" the movie's title and release date will be big and bold but to the side, since the ads on the top of the cab are more screens then they will not technically be "poster" but it'll have the same effect as being one.

Taxi Ad- Jurassic World Example:

            Lastly, another place "The Girl" movie posters will be hung are in the subways of big urban cities, such as: New York City, Boston and Chicago. The subways are a way of transportation in huge cities and they are always full of many different types of ads. The original movie posters will be hung on the walls of the subway stations and inside the subways cars. These ads will be seen by people on their way to work, way to the market, school, shopping and any other place they are going. 

Despicable Me- Movie Poster hung in Subway Station: